Platinum-certified alternative-pop band Mother Mother has exciting news for their fans. They have announced the release of their first new music of 2023, a captivating and progressive anthem titled "Normalize." Produced by frontman Ryan Guldemond and co-produced by Jason "JVP" Van Poederooyen at Vancouver's renowned Warehouse Studios, this alt-pop gem follows the success of their US Certified Gold breakout single from 2022, "Hayloft II."
Accompanying the release is a powerful music video directed by acclaimed horror filmmaker Colin Minihan, who previously collaborated with the band on videos for "Body of Years" and "O My Heart." "Normalize" is now available on all digital streaming platforms.
Lead vocalist Ryan Guldemond describes "Normalize" as a song about the metaphorical death that occurs when we suppress our true selves, sacrificing our spirit to conform to societal norms. It serves as an anthem for the outcasts, celebrating uniqueness and encouraging everyone to embrace their individuality. Mother Mother is grateful for their diverse audience and urges them to continue being true to themselves, whatever that may mean. Defying the concept of normalcy, they express their indifference towards its definition reported MarkMeets media.
In 2022, Mother Mother soared to new heights with their critically acclaimed studio album, INSIDE. The monumental success of "Hayloft II" propelled them into the global spotlight. The song debuted in the Top 10 on Spotify's Global Top Songs chart, achieving Gold certification in the US and approaching Platinum status in Canada. With over 630 million global streams and 470 million views on YouTube, their popularity continues to grow. The band's achievements include multiple Platinum certifications in Canada for their album "O My Heart" and several other hit songs.
Throughout the past year, the quintet embarked on an extensive world tour, captivating audiences in sold-out theaters and stadiums. Notably, they supported Imagine Dragons across Europe, winning over millions of new fans. Consequently, their dedicated fanbase expanded exponentially, leading to numerous sold-out headline tours in Europe, the UK, Canada, Australia, and the US. They also made their American late-night television debut with a mesmerizing performance of their single "Sick of the Silence" on the Late Late Show with James Corden.
Mother Mother's future tour schedule is packed with exciting festival appearances, including Reading and Leeds, Lollapalooza in Berlin, Chile, Argentina, and Brazil, Corona Capital in Mexico, Pukkelpop in Belgium, and Frequency Festival in Austria. In addition to these festival performances, they will embark on numerous headline dates. Known for their dynamic live shows and their ability to deeply connect with fans both on stage and through social media, Mother Mother continues to leave a lasting impact.
The band consists of Ryan Guldemond (vocals, guitar), Molly Guldemond (vocals, keys), Jasmin Parkin (vocals, keys), Ali Siadat (drums), and Mike Young (bass). Over the past three years, Mother Mother has experienced remarkable growth, achieving immense global success since 2021, including over 6 billion global streams, more than 57.5 million monthly listeners on digital platforms, 6 million Shazam searches, and nearly 3 million TikTok followers. Exciting things lie ahead for Mother Mother, so stay tuned for more.
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